Luoyang decoration
Contact Us

Phone: 0379-6422785

Fax: 0379-6422785




2012 domestic appliance market faced consolidation

because the economic environment is not too weak, 2011 poor overall performance of household electrical appliance industry, appliance manufacturers and merchants, sluggish market give enterprises had brought great pressure. Even some people pessimistic about household appliance market prospect of 2012, that household electrical appliance industry has come to the brink of collapse.

2012 domestic appliance market faced consolidation

in this regard, Orville Advisory (AVC) Dean Zhang Yanbin believes that market difficulties and pressure there, especially some uncertain factors are unpredictable, but not like some people say horror and pessimism. Correct understanding of difficulties and uncertainties, confidence to find strategies to emerge from the crisis with a positive attitude is the right choice.

relying too much on policy

"home appliances to the countryside", "energy saving and waste management", "old-for-new" launch of three policy spawned by June 2011 two-year bull market for home appliances. Home appliance trade-in policy ended on December 31, 2011, June 1, 2011, "home appliance energy-saving policies" had ended. Policy exits means that the pull factor of the household appliance industry growth has been slowly fading, a lot of people will be entirely due to the downturn in policy.

in fact, behind the policy, demand is the real driving force behind market growth in recent years. This demand comes from the significant increase in the national income of China's rapid economic growth, and the urgent desire for improved quality of life.

in fact, supporting home appliance demand growth remain the most important factors: first, Government housing starts over the past three years the total number of more than 20 million, the future "Twelve-Five" will also have 30 million units. Based on affordable housing and home appliance purchases, can more than offset the negative impact of real estate and, secondly, the "Twelve-Five" still further to speed up the process of urbanization. According to estimates, the "Eleven-Five" during the town annually about 8 million to 10 million new town families, this is also a new demand for household appliances; and, third, continuation of the marriage boom. From 1986 to 1991 was the last baby boom population today born this time people began to enter the age of marriage. According to statistics from civil affairs departments, married in 2009 the number was 12 million pairs per year, 2010 is 15 million per year, and will continue to grow over the next 3 years. Therefore, pulling clear of the married family household appliances increased demand.

due to increased demand for support, home appliance demand in the coming years will not be significantly related exit strategies collapse. From the second half of 2011 home appliances market trend is not difficult to see, and benefit more in the policy plate, exit strategies after the impact is relatively obvious. And home appliance products in the benefit of different policies and different, such as "energy-saving waste management" benefit on air conditioning, so the market was sluggish in the second half, and color TV sets in almost no benefit of this policy, so the market continues to grow in the second half. In the "home appliances to the countryside" policies, benefit of air conditioning is relatively minimal, and in rural areas represented by 4 and 5 markets there shrinking dramatically. So, for policy exit will make a difference, can't say the policy out of the market will end, mainstream is that the rigid demand of the market demand exists.

it is understood that the new round of policies to support research in the brewing process, is expected to include flat-panel TVs, solar water heater, inverter air conditioner energy saving products such as subsidies, to implement the Government's commitment to achieve the goal of energy conservation and emission reduction. These will play a role in stimulating growth in demand in the future, combined with the rigid demand policy, 2012 home appliances market will still maintain a certain degree of growth.